Knitwear designer Mark Fast lost two of his employees after they walked out upon hearing his decision to use size 14 models in his A/W 2010 show back in February this year. This walk out was blamed on "creative differences", but in my opinion and from my experience of the fashion industry, there are still too many people who believe that big is not beautiful and that size doesn't sell.
My response to this would probably result in me being banned from blogging, but let me tell you now, I have spent months researching this subject and talking to women and believe me, fashion has got it so wrong.
For example, statistically, the most common size for women in the UK is a 16, but a high percentage of these ladies are over 60, most of whom aren't in the market for high fashion. So, bringing the average age to say, bullseye 25-50 years, this brings our statistic to a shapely size 14. Ten years ago this was a size 12. And as a result, we are a nation of women who are literally growing in size. More than 6 million women here in the Uk have weight issues, causing a boom in the plus size clothing market.
Research has revealed that providing garments for this market so far brings in £3.8 billion a year and that figure is rapidly on the rise.
Here at Flying Fish we are pleased to announce that we will be manufacturing swimwear up to a size 14/16 and will take special orders for sizes 18 and up. All of our designs have been carefully constructed to maximise support and to provide a boost in body confidence. Our swimsuits will look as fantastic on a size 16 as they would on a size 10. In the next couple of months I will be exclusively previewing pictures of some of our plus size swimsuits on this blog, so watch out ladies! There is no excuse to hide away under those cover up's any more, get Flying Fish, get on the beach and get CONFIDENT! Celebrate your curves...OK???
mail@flyingfishoriginals.com
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